Marketing Your Rental

With all the tools and tech available today, there’s no excuse for posting a bad listing. But if you’re new to marketing or don’t feel comfortable with gizmos and gadgets, you may not even know what you need (and how much it’ll cost).

Don’t worry! The TurboTenant team will teach you how to level up your marketing using tools at three price points so that your listings are more effective, no matter how much you have to spend.

By the end of this webinar, you’ll gain valuable insights into managing your marketing budget, creating compelling property listings, measuring ROI on your marketing investments, and more. We’ll help you navigate the dynamic world of rental property marketing, whether you’re a seasoned landlord or just starting out.

Marketing is an investment in your rental business, and we’ll guide you on how to strategically allocate your budget. Remember, there’s no one-size-fits-all answer for how much to spend, as it depends on factors like the number of units you manage, market conditions, and your business budget.

To make informed decisions, we’ll share industry insights. For example, the US Small Business Administration reported that B2C service companies spent about 11.8% of their annual revenue on marketing in 2019. While the average marketing spend falls between 10% and 12%, your situation may vary. Starting with a plan, evaluating your profits, and gathering quotes for marketing tools are key steps.

We’ll also discuss the importance of online and offline marketing methods, emphasizing the value of word-of-mouth marketing within your sphere of influence. Tracking the effectiveness of your marketing efforts is crucial for refining your strategy over time.

Lastly, we’ll remind you that marketing expenses are tax-deductible, so be sure to keep your receipts organized.

When it comes to creating a compelling property listing, we’ll guide you through the essentials. Start with an attention-grabbing headline that captures the essence of your property. Provide key details such as rent and security deposit amounts, bed and bath counts, and essential amenities.

Remember to highlight any recent renovations, parking accommodations, and property requirements. Share utility information and interesting neighborhood facts to paint a vivid picture for potential renters. Don’t forget to include your contact information.

While crafting your listing, keep fair housing laws in mind. Avoid any language that could discriminate based on family status, gender, disability, religion, or race. Focus on describing the property’s features and accessibility.

We’ll also introduce you to valuable tools to enhance your marketing efforts. Consider using Grammarly for impeccable writing, Listing AI for AI-powered property descriptions, and BoxBrownie for professional copywriting services.

Building a rental property website can boost your online presence and help establish your brand. Platforms like Wix, GoDaddy, and Squarespace offer user-friendly website-building tools.

Lastly, we recommend embracing virtual tours to showcase your property effectively. Virtual tours save time, build confidence in your listing, and attract serious inquiries.

We hope this webinar equips you with the knowledge and tools you need to excel in marketing your rental property in 2022 and beyond. Thank you for joining us on this journey to success.

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