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How to Get Property Management Clients (Lead Gen Methods)
With such a competitive and fast-paced real estate market, especially rental markets, knowing how to get property management clients is crucial for starting and...
The Seattle Rental Market Trend Report analyzes four key data points: active listing growth, renter lead growth, average renter leads per property, and the average rent price for two-bedroom listings.
In the first quarter and a half of 2020, active listings were off to a slower start compared to other cities. June, August, and October all had great gains month-over-month, 42%, 46%, and 65%, respectively. November and December were down, which is seasonally on-trend. The first part of 2021 showed promise with a 100% gain in January. However, February took nearly a third of that gain reporting a 32% loss in listing growth. March and April started making up for this loss with a 17% and 7% gain but was followed by a 12% decrease in May.
Demand on the renter side in Seattle was strong in the first quarter and a half of 2020 but started to wane in May going from 26 to 9; December saw an increase ending the year at 12 leads per property. In 2021, average renter leads have remained in single digits with May 2021 sitting at eight leads.
During all of 2020, average rents in Seattle were more volatile and outside of expected trends. The average rent amount for a two-bedroom listing in Seattle has fallen sharply in 2021, with January reporting an $800 decrease and April reporting a $300 increase year-over-year; May’s average rent remained consistent, but saw a $200 decrease year-over-year. June followed the volatile trends and dropped sharply by almost $800.
We will continue to update this data every month. If you have data requirements that are outside the scope of this article, please email [email protected]. We have ongoing data collection and are happy to supply another data set if it is available. Check out all of our COVID-19 landlord resources here.
If you are in the process of filling your properties, TurboTenant can help streamline your rental process with easy and free online rental applications as well as thorough tenant screening so you can find the best renter for your property.
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