9 min read
How to Get Property Management Clients (Lead Gen Methods)
With such a competitive and fast-paced real estate market, especially rental markets, knowing how to get property management clients is crucial for starting and...
A positive renting experience relies on great communication, clear expectations, and efficient property management. In years past, this meant that to be a great landlord, you had to rely on manual systems and processes to ensure that your business operated smoothly.
However, property management software is available to landlords and renters to complete manual tasks like rent collection through automation. In this guide, we’ll compare two options for online property management currently on the market: Innago vs. RentRedi.
Innago was founded in 2017 and joined the ranks of online, subscription-based landlord software to “make renting simple, accessible, and affordable for landlords of any size.” Innago believes that effective tenant management is the key to being a successful and profitable landlord, and it designed the platform with that goal in mind.
In the platform, you’ll find many tools to make your life as a landlord easier, including online rent payments, work order tracking, online lease signing, and a listing and syndication service to list vacancies. They also have a mobile app to ensure you always have access to the tools you need when you need them.
RentRedi has been around since 2016, and its goal is to make renting a house or apartment as straightforward as possible for everyone involved. They understood how taxing renting an apartment can be for both landlords and tenants and developed RentRedi to ease the burden for all parties.
Like Innago, RentRedi provides landlords and tenants access to a number of tools designed to make rental living simple. These features include online rent payments, customizable tenant screening, maintenance reporting and tracking, and a partnership with a rental insurance company with discounts for tenants.
Since there are a wide variety of offerings in the online property management space, it’s important to weigh the features of each before making a decision that’s right for you and your business. Let’s break down Innago vs. RentRedi.
Innago’s design and interface are intuitive and easy to use, with subdued colors and pleasing font choices. The tenant management system is also easy to maintain and operate, and many areas of the website are customizable directly for a landlord’s needs.
The RentRedi application opts for a widget-based design that provides quick access to the platform’s various tools. Rent payment history, financial reports, and the current status of in-progress tenant applications and maintenance requests all appear as soon as you reach the dashboard, which means it’s easy to get a quick overview of all outstanding tasks and overall updates.
Innago has the ability to receive and respond to maintenance tickets quickly with photo and video records and text-based details. Maintenance personnel can also access information related to the request and provide updates to in-progress or completed fixes.
When you log in, the dashboard displays a summary of maintenance requests. The tracking system enables landlords to assign tasks to companies or repair personnel, monitor the timeline of events, and track the total costs of the repairs. Additionally, the system allows tenants and landlords to add photos and videos to the requests and provides quick access to the tenant’s contact information for efficient communication.
Innago property management software provides tools for accessing and organizing financials directly through the platform, including recording payments, managing invoices, bookkeeping tools, and customizable reporting. It also integrates with QuickBooks if you prefer to keep your old tools in the mix.
While there are better platforms for tracking investments or overall finances, RentRedi does provide a reporting system and tracks cash flow by property. It also offers somewhat customizable templates for tracking income and expenses, but it is not as robust as other platforms in this space.
Innago is free for landlords. However, tenants must pay fees for tenant screening applications, income verification, and ACH or debit card rent payments. In competitive markets, landlords can pay these fees to attract tenants. The Innago payment processing fee for rent payments is $2 for ACH transactions and a $2.99 surcharge for all debit and credit card transactions. Other than that, landlords can manage properties for free on the platform.
There is no free trial for landlords to take the software for a test drive, although they offer a “demo mode” for potential new customers with limited features to get a sense of the software.
RentRedi pricing, which covers unlimited units, is as follows:
The Innago property management app is a welcomed addition to Innago’s offerings. It allows landlords and tenants to keep track of everything related to their rental. Anything that can be done on the desktop platform can also be tracked and operated through the mobile app, meaning landlords can choose which kind of access is best for them.
The RentRedi application also offers a fully featured mobile app that’s easy to use and provides access to all of the same tools and options as the desktop version. Tenants can access a separate app to pay rent, track maintenance requests, and message their landlords for quick and easy communication.
Innago has generally positive reviews across multiple review sites, with many landlords appreciating the access to free features with both mobile and desktop applications. However, some people have complained about the high cost of Innago payment processing fees for rent collection, fearing that this could have further implications for rent payment with their renters down the road.
On many review websites, tenants and landlords find RentRedi a fair option for property management needs. One RentRedi review complained about the length of payment processing for online rent payments, mentioning that it’s more difficult to budget when there is a long lead time before deposits hit the landlords’ accounts.
Other reviewers have also found the RentRedi dashboard not as user-friendly as they’d hoped for the price they had to pay. RentRedi customer service does appear to be active, however, and often responds to negative and positive reviews to improve the product.
There are so many factors to consider when making the right choice for your own business as a landlord, including the needs of your tenants. For example, better investment strategies exist than adding another expense in an already expensive world.
There might be better choices than RentRedi since Innago (and other platforms) are free to the landlord. On the other hand, if you’re a landlord who manages a large number of properties, Innago’s platform might not be as effective for you as RentRedi’s clear and concise widget-based approach to the desktop application.
Overall, RentRedi and Innago offer services that could be helpful for tenants and landlords.
Or you can try TurboTenant.
While RentRedi and Innago offer varying levels of security and efficiency for property management, other options exist on this battlefield.
TurboTenant has quickly become an industry leader in property management software for landlords of all kinds. Renters, too, often compliment the mobile app for its ease of use and access to important information about their rental any time they need it.
With advanced features and thorough tenant background checks, access to rental lease templates from all 50 states, and a fully-featured maintenance tracking platform, it’s no surprise TurboTenant currently has a 4.5-star review total on Capterra and has been referred to as one of the best values on the market.
So, see what people love about TurboTenant and sign up for a free account today!
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