9 min read
How to Get Property Management Clients (Lead Gen Methods)
With such a competitive and fast-paced real estate market, especially rental markets, knowing how to get property management clients is crucial for starting and...
A good tenant screening process illuminates your applicant’s ability to pay rent and how they’ll treat your rental property. History is typically a good indicator of future behavior, so contacting an applicant’s previous landlord should be a part of your screening process. But what are you allowed to ask – and what questions can cost you up to $16,000 for breaking the rules?
Let’s walk through appropriate questions to ask your applicant’s former landlord and pitfalls to consider when having this crucial conversation.
Before we dive in, it’s only fair to point out that not every landlord will tell the truth about their former tenant. That’s why the questions below should serve as a portion of your tenant screening process, not the only factor. Exaggerated figures, refusing to take ownership of issues, and grandiose statements should be weighed against your interactions with the applicant. Additionally, check your local landlord-tenant laws before chatting with your applicant’s former landlord.
That said, here are questions to ask your prospective tenant’s former landlord:
Beyond checking your applicant’s landlord reference(s), an ideal tenant screening process* includes reviewing their:
*Some states and localities, such as New York City, don’t allow eviction reports to be used as a tenant screening tool. Check your local landlord-tenant laws to ensure compliance.
Pro Tip:
Are you worried about fake pay stubs or other dubious behavior? Watch our tenant screening webinar to learn how you can perfect your process.
If possible, have a phone call or face-to-face meeting with the previous landlord. Hearing their tone of voice or seeing the expression on their face can contextualize the answers they give you. To increase your chances of connecting, reach out via email or text message first to schedule a call. Explain who you are and why you’re contacting them, along with a request to chat.
Need some help writing your message? Copy the landlord reference call template below, swapping in the relevant details:
Hi [Landlord’s name]! I’m reviewing an application from [lead’s name], and I would love to ask you some questions. Are you free at [date and time you’re free] for a [type of meeting: phone call, Zoom call, coffee, etc.]?
Once you start talking, be cordial and professional. If your applicant explained why they’re moving out, don’t bring it up with their previous landlord. Remember that your goal is to assess how the applicant might treat your rental property – not to meddle in interpersonal drama.
Take notes while the previous landlord answers your questions. Thank them for their time, and ask for permission to follow up with additional questions as needed.
Now that you know what you can ask former landlords and prospective tenants, it’s time to chat about what you can’t ask: namely, anything that violates the Fair Housing Act.
The Fair Housing Act is the only protection tenants currently have at a national level (though the White House’s proposed Renters Bill of Rights may shake things up). Specifically, the Fair Housing Law forbids landlords from discriminating against tenants due to their:
That means you cannot ask questions relating to the protected classes listed above – not of the tenant, and certainly not of their previous landlord.
Avoid asking questions like:
Pro Tip:
There are also questions you can’t ask applicants with Emotional Support Animals (ESAs), so study up to learn more!
Your tenant screening process should be multifaceted to give you the best picture of each applicant. Touching base with a previous landlord or two helps you understand how their tenant might treat your property. Make the most of your conversation by using our questions, taking notes, being cordial, and steering clear of Fair Housing Act violations.
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