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How to Get Property Management Clients (Lead Gen Methods)
With such a competitive and fast-paced real estate market, especially rental markets, knowing how to get property management clients is crucial for starting and...
The Austin Rental Market Trend Report analyzes four key data points: active listing growth, renter lead growth, average renter leads per property, and the average rent price for two-bedroom listings.
Listings in Austin appear to follow seasonality trends – March through May in 2020 saw decreases in active listings, but nothing too drastic even with the pandemic factoring in. January of 2021 saw the largest increase in listings at 119% – this is typical for January and a sign that rental inventory is rising. Inversely, February 2021 saw a large decrease in active listings, possibly due to winter storms and less of a demand from a strong January. Following seasonality trends, March 2021 saw a listing increase of 45%. April and May were still positive with a 13% and 9% increase in active listings as the rental season begins to pick up.
March 2021 saw the most significant increase of leads in the reporting period at 1,291% – this tracks with seasonality trends. However, January of 2020 reported the highest lead average, with 23 leads per property reported. Average leads per property have been low in Austin for the past year, with the current average sitting at two – a steady decline since March 2021. City and urban out-migration have been volatile the past year and may be playing a part in rental demand.
Year-over-year the average rent amount for a two-bedroom listing is down over $200 as of June 2021. March, April, and May are the only months of 2021 where average rent has been higher than 2020 – this makes sense as rental trends start to normalize and the rental season picks up. The lowest average rent reported was in April 2020 at $1,375.
We will continue to update this data every month. If you have data requirements that are outside the scope of this article, please email [email protected]. We have ongoing data collection and are happy to supply another data set if it is available. Check out all of our COVID-19 landlord resources here.
If you are in the process of filling your properties, TurboTenant can help streamline your rental process with easy and free online rental applications as well as thorough tenant screening so you can find the best renter for your property.
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