for rent sign in front of house

Finding New Tenants When the Market is Slim

After being a landlord for a few years, most people get a feel for how to find new tenants. Every neighborhood is a little different, but there are many different avenues to get the word out about a vacancy. However, sometimes finding a new tenant isn’t as easy or fast as you’d prefer. The competition may be high, it may be a slow time of year or a simple coincidence that few people are looking when your house becomes available. While we always recommend marketing your listing online and accepting online rental applications, which streamlines the process for landlord and renter. Sometimes additional steps need to be taken when you are trying to rent in the slower season.

Stage and Take New Photos

If your rental home has been in high demand in the past, it can be easy to coast on previous listing details. However, one of the best ways to draw new attention to your unit is to take a brand new set of pictures. Take the time to do touch-ups, update the paint colors, and take a tour of photos in the best possible light for the house. Get a complete set, showing every room including the bathrooms, garage, and utility areas as well as a few angles of the kitchen.

These photos will help to enhance any listing you make for the house. Everyone wants to see a house before they make a decision, even the decision to schedule a tour. Let them count the bathrooms, see the kitchen, and imagine their furniture in the living room. Images are a powerful marketing tool, especially for rental homes because they convey the experience of living in the home.

house online listing platform on laptop computer

Share Photos on Social Media

Your personal social media profile is a great place to look for local tenants. Share your listing on your personal page, and ask your friends to help you spread the word by sharing the post. Include a link to your application, and pin it to the top of your profile page. Everyone you connect with on social media will see your post, and if they need a place, or know someone who does, they have easy access to the listing and the application.

Put Out a Yard Sign

If you don’t usually put out a yard sign, you might be surprised just how effective this is. Choosing a new home is a very visceral choice, meaning many people look in person even when they could look online. They drive around the neighborhood, and a few may get excited to see that a local house is up for rent.

Word of mouth is also a great way to spread the word about your new listing. A yard sign is a great way to prompt that conversation with nearby houses and neighbors. When neighbors know that a nearby home is for sale, they are likely to pass this information on to anyone they know who is looking for a new place.

Post Local Flyers

Another great option for promoting word of mouth chatter, are flyers. Post them in popular coffee shops or gathering places near your rental. If your community has any local bulletin boards, these are also good places to advertise your rental home. College campuses, in particular, are a constant source of new tenants. Get creative about where you post your flyers with a mind for both reaching potential residents and people who know someone who might be interested.

When your standard methods of finding a new tenant show few results, try these tips to help increase the visibility. From online platforms to offline flyers, signs, and word of mouth, during the slower months, a few extra efforts are needed to find a great renter.

Most Popular Posts

Interested in streamlining your rental process?

TurboTenant makes managing your property simple with features like one-click rental marketing, extensive online applications, and free credit & background checks for landlords.

Newsletter SignUp

TheKey is the weekly newsletter for landlords, by landlords.

Subscribe to get tips, news, and hacks for even the most seasoned landlords.

TurboTenant Blog

Read Our Latest Articles

landlord uses his landlord app to manage propeties on the go

The Best Landlord App in 2024

TurboTenant leads as the best landlord app of 2024, offering a suite of essential property management tools—from tenant screening to rent collection—designed to simplify landlord duties significantly, even for those managing multiple units or balancing other full-time jobs.

tenant using rent management software to easily look over rent payments

Rent Management Software: Past, Present, and Future

Explore the evolution of rent management from manual collections to the digital ease of today’s cloud-based software, with TurboTenant leading the future by integrating advanced features like AI, enhanced security, and multi-user access to streamline property management tasks.

landlord looking over an invoice to use in accounting software for property management

Best Property Management Accounting Software (2024)

TurboTenant emerges as the top choice in property management accounting software for 2024, offering intuitive, automated features like online rent payments and property advertising, all integrated with REI Hub for comprehensive financial management across unlimited units.

Join the 600,000+ independent landlords who rely on TurboTenant to create welcoming rental experiences.

No tricks or trials to worry about. So what’s the harm? Try it today!