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How to Get Property Management Clients (Lead Gen Methods)
With such a competitive and fast-paced real estate market, especially rental markets, knowing how to get property management clients is crucial for starting and...
The Atlanta Rental Market Trend Report analyzes four key data points: active listing growth, renter lead growth, average renter leads per property, and the average rent price for two-bedroom listings.
The first half of 2020 saw decreases in active listings from March to June – when most states imposed strict lockdowns. However, July saw a rebound with a 57% increase in active listings month-over-month. The rest of the year showed both gains and losses, which were to be expected. Listings for the first two months of 2021 had huge gains, with February posting a 129% increase in active listings – the largest increase within a year. Listings decreased significantly by 42% in March but began slowly creeping back up in April and May.
January of 2020 posted strong demand in Atlanta with a 50% from December of 2019. Renter leads in Atlanta were extremely volatile for the rest of the year with large gains and large losses – interestingly, April had a huge increase of 492% where most other cities had a large decrease in renter leads. November had the largest jump with a 806% increase in renter leads. The average leads per property in Atlanta has not surpassed 48 in the entire reporting period which was the average in January 2020. In April 2021, Atlanta’s average leads sat at eight- a drop of 11 from March 2021. May followed the erratic pattern with 16 average leads per property.
Year-over-year the average rent amount for a two-bedroom listing in Atlanta is down by approximately $300 as of May 2021. A spike in rent was seen last April at $2,943 which correlates with the increase in active listings mentioned above – 2021 continues to see similar or lower average rent prices than last year. We expect average rent month-by-month to adjust and potentially increase as pandemic restrictions ease in the U.S.
We will continue to update this data every month. If you have data requirements that are outside the scope of this article, please email [email protected]. We have ongoing data collection and are happy to supply another data set if it is available. Check out all of our COVID-19 landlord resources here.
If you are in the process of filling your properties, TurboTenant can help streamline your rental process with easy and free online rental applications as well as thorough tenant screening so you can find the best renter for your property.
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